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I build email programs that turn subscribers into revenue.

Email Marketing & Marketing Automation Specialist with 4+ years running lifecycle campaigns, journeys, and lead nurture on Marketo, SFMC, HubSpot, Klaviyo, and Adobe Campaign.

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Also built: Leadhook Finder and Leadhook CRM →

Platforms I work in

  • Adobe Marketo
  • Salesforce Marketing Cloud
  • HubSpot
  • Klaviyo
  • Brevo
  • Adobe Campaign
Money Singh

Delhi, India

About

Lifecycle email, built on data and craft.

I've spent 4+ years building lifecycle email programs: behavioral-trigger journeys, CRM segmentation, hand-coded HTML/CSS emails, rigorous A/B testing, and the deliverability work that gets it all into the inbox. I work closely with sales, content, design, and paid media so email pulls in the same direction as the rest of the funnel.

Beyond using Marketo, SFMC, and HubSpot, I build my own tools: Leadhook CRM and Leadhook Finder.

I also design AI-assisted workflows with n8n, Make, and HubSpot that qualify leads, draft replies, and trigger follow-ups automatically. Based in Delhi, India, and working with teams anywhere.

Impact

Results I've delivered.

Up to 0%

improvement in email open rates

0%

increase in MQL conversion

Marketo lead scoring and segmentation

0%

improvement in conversion rates

0%

better deliverability

SPF/DKIM/DMARC, list hygiene, warm-up

0%

engagement increase

with 8% churn reduction

0%+

CTR sustained

Tools I built

The Leadhook suite

I built the Leadhook suite: Leadhook Finder discovers and verifies B2B leads, and Leadhook CRM segments, emails, and automates follow-up.

Built by me
Used in my daily workflow

Leadhook Finder

A prospecting and data-enrichment tool that finds, verifies, and scores B2B leads.

The problem

Finding qualified B2B leads meant jumping between directories, Google Maps, company websites, LinkedIn, and paid databases, then manually verifying emails and researching each company. It was slow and error-prone.

  • Lead discovery from business directories and a Google Maps extractor
  • Website crawler: enter a company URL and it extracts contact and company details
  • Email verification to confirm addresses are valid before sending
  • Company enrichment: employee count, founding year, owner/founder, funding and investment news, registration details, and recent website updates
  • Decision-maker finder: role, business email, phone, and LinkedIn profile
  • Company activity signals: funding rounds, website changes, and other recent events
  • ICP fit scoring against my target customer profile
  • Export-ready lists that feed directly into Leadhook CRM

How it works

  1. 1Source (directory / Google Maps / company URL)
  2. 2Crawl and Extract
  3. 3Enrich
  4. 4Verify Email
  5. 5ICP Fit Score
  6. 6Export to Leadhook CRM
Web crawlerData extractionEmail verificationEnrichmentScoring logic
Hours saved per week on research
99% email verification accuracy
Thousands of leads enriched
Lead generation dashboard
Waterfall decision-maker finder and phone enrichment
Google Maps business and decision-maker extractor
Self-hosted email verifier
View on GitHub

Built for B2B prospecting using publicly available business information, with email verification and list hygiene to support compliant outreach.

Better together

  1. Leadhook Finder

    find, enrich, verify, score

  2. Leadhook CRM

    segment, schedule, journeys

  3. SMTP delivery

    my own sending accounts

  4. Engagement data

    back into the CRM

Built by me
Used in my daily workflow

Leadhook CRM

A cloud CRM with a built-in email engine and journey builder.

The problem

Managing contacts, segments, and email sends across separate tools was slow and manual. I needed one place to store data, segment audiences, send email, and automate follow-ups.

  • Cloud-based contact database accessible from anywhere
  • Advanced filters and dynamic segmentation
  • Advanced list management (static and dynamic lists)
  • SMTP-based email sending with my own sending accounts
  • Scheduled campaigns that run automatically from a virtual machine, even when my computer is off
  • Visual journey builder for automated, trigger-based email sequences

How it works

  1. 1Contacts (cloud DB)
  2. 2Filters and Segments
  3. 3Campaign or Journey
  4. 4SMTP
  5. 5Inbox
  6. 6Engagement data back into the CRM
Cloud databaseSMTPVirtual machineSchedulerJourney builder
14 hours saved per week
Lakhs of contacts managed
Thousands of emails sent
Executive dashboard
Contacts directory
Outreach navigation
Contact filters and groups
Outreach dashboard and cloud dispatcher
View on GitHub

Experience

Where I've done the work.

  1. Automation Team Lead

    05/2026 – Present

    Global FPO, Noida

    • Lead end-to-end campaign execution across Adobe Campaign Classic and Standard.
    • Build lifecycle journeys spanning acquisition, nurture, retention, and re-engagement.
    • Review HTML templates and run pre-send QA.

  2. Senior Email Marketing Specialist

    08/2025 – 02/2026

    Jeemailify, Gurugram

    • Built welcome, nurture, win-back, cart abandonment, and post-purchase journeys.
    • Built Marketo lead-scoring and segmentation models, lifting MQL conversion by 40%.
    • Ran A/B and multivariate testing: up to +60% opens and CTR above 5%.

  3. Email Marketing Specialist

    01/2022 – 08/2025

    Rooftop Digital, LLC, Gurugram

    • Ran lifecycle campaigns and CRM-based segmentation.
    • Built nurture journeys with sales handoff logic.
    • Built responsive HTML/CSS email templates.

Selected work

Automation projects.

AI-Powered Lead Generation Workflow

Capture leads, qualify, assign status, sync to CRM, and trigger outreach automatically.

HubSpotn8nMake
View details →

AI Agent Auto-Reply

An AI agent that reads incoming replies, classifies intent, and drafts or sends the right response.

HubSpotInstantlyn8nMake
View details →

Skills

The full email stack.

ESPs & Marketing Automation

  • Marketo
  • SFMC
  • HubSpot
  • Klaviyo
  • Brevo
  • Adobe Campaign

Deliverability & Compliance

  • SPF/DKIM/DMARC
  • BIMI
  • Suppression lists
  • Warm-up

Workflow Automation

  • n8n
  • Make
  • Zapier
  • Webhooks

Technical Email & Code

  • Responsive HTML/CSS email
  • Liquid / AMPscript
  • SQL segmentation queries

Strategy & Lifecycle

  • Onboarding
  • Lead nurturing
  • Win-back
  • Churn reduction
  • A/B testing

Plus: I build my own tools.

See the Leadhook suite

Credentials

Verified Certifications.

Accredited mastery in enterprise ESP architecture, deliverability infrastructure, lifecycle journeys, and AI workflows.

AI & Cloud Infrastructure Featured

Google Cloud Gen AI Academy APAC Edition Cohort 3

Google Cloud

Enterprise generative AI architecture, Vertex AI foundation models, agentic workflows, and Google Cloud AI infrastructure.

Google Cloud Vertex AIEnterprise GenAIAgentic WorkflowsPrompt Architecture
Issued: 2026-09-21ID: 2026H2S09GCGENAIAPACC3-P01148
Verify
Email & Deliverability Featured

Klaviyo Deliverability Certification

Klaviyo

Advanced deliverability protocols, dedicated IP ramp-up, sender reputation metrics, and spam filter avoidance.

DeliverabilityDedicated IP Warm-upSPF/DKIM/DMARCInbox Placement
Issued: 2025-01-15ID: KLV-DELIV-2025-849
Verify
Automation & CRM Featured

Brevo Automation Certification

Brevo

Multi-branch journey automation, transactional email routing, webhook integrations, and behavioral triggers.

Lifecycle AutomationWebhooksLead ScoringTransactional Messaging
Issued: 2025-02-10ID: BREVO-AUT-2025-392
Verify
Email & Deliverability

Brevo Email Marketing Certification

Brevo

Responsive campaign design, segmentation architectures, A/B testing optimization, and compliance protocols.

Campaign QAA/B TestingList SegmentationAnalytics
Issued: 2025-01-20ID: BREVO-EM-2025-104
Verify
Email & Deliverability Featured

HubSpot Email Marketing Certification

HubSpot Academy

Lifecycle inbound email marketing, contact database health, lead nurture frameworks, and segmentation.

HubSpot Marketing HubLead NurturingContact ScoringList Hygiene
Issued: 2024-06-18ID: HS-EM-992144
Verify
Automation & CRM

HubSpot Inbound Marketing Certification

HubSpot Academy

Comprehensive inbound methodology, content alignment, buyer journey mapping, and conversion optimization.

Inbound FunnelsJourney MappingContent StrategyCRO
Issued: 2024-07-22ID: HS-INB-771239
Verify
Email & Deliverability

Email Marketing Expert

eMarketing Institute

Advanced deliverability fundamentals, subscriber retention strategies, and email metrics analysis.

Email StrategySubscriber RetentionAudience Engagement
Issued: 2023-11-05ID: EMI-EXP-44189
Verify
AI & Cloud Infrastructure Featured

Oracle Cloud Infrastructure 2025 (Foundations & GenAI Professional)

Oracle

Enterprise cloud architecture, LLM deployment, embeddings, API integration, and generative workflow design.

Generative AICloud ArchitectureAPI IntegrationLLM Prompting
Issued: 2025-03-01ID: OCI-GENAI-2025-781
Verify
AI & Cloud Infrastructure

Oracle Fusion AI Agent Studio Foundations

Oracle

Autonomous agentic workflow design, enterprise task orchestration, decision trees, and event triggers.

AI Agent WorkflowsEvent TriggeringAutonomous Routing
Issued: 2025-02-28ID: OF-AIAGNT-2025-412
Verify
Automation & CRM Featured

Make AI Agent Workflow Certification

Make (Integromat)

Complex multi-step integration scenarios, AI routing nodes, dynamic variable mapping, and webhook error handling.

Make / IntegromatScenario ArchitectureAI Routing NodesData Parsers
Issued: 2025-01-30ID: MAKE-AIA-2025-662
Verify
AI & Cloud Infrastructure

AI Readiness Certification

Google / IICT

AI-driven operational workflows, data governance, business process automation, and prompt engineering.

AI GovernancePrompt EngineeringWorkflow Automation
Issued: 2024-09-14ID: IICT-AIR-2024-551
Verify

Contact

Let's build your next email program.

Hiring for email, lifecycle, or marketing automation? I'd love to hear about the role.

Delhi, Indiambhatia328@gmail.comLinkedIn